Our History

From One Flower Cart, a Legacy Bloomed

In 1921, Gianna Maria Martelli arrived in New York with little more than a suitcase and a hope to turn a makeshift flower stand into a thriving business. She met a hardworking, kind factory worker who would later become her husband, and together they began selling flowers from their first rustic cart. They built a simple life, a family, and most importantly, a dream.

Years later, the couple resettled in Toms River, where Gianna opened a cozy flower shop filled with blossoms, fruit, honey, and warmth. Her humble start grew into a cherished local business—a flourishing flower shop that spoke the language of love.

When you shop with us, you join a story over a century in bloom.